As someone with a background in general design, what intrigued me the most about UX design was the fact that most, if not all, design decisions could be validated in some way or another. This stood in stark contrast to traditional art, where aesthetics are subjective, and "good design" is often based on personal opinions. I am very intrigued by the research and testing because I always catch myself being oohed and awed by the feedback and data.

I was born and raised in Milan, Italy. I'm a bilingual, dyslexic, creative, empathetic, a dachshund-lover, espresso-drinking woman. I pride myself on having no ego and fully dedicate that I am not designing for myself but, for the user. Efficiency and working smarter, not harder, are essential to me, I also have a side business called Swizzle Candles, where I make cocktail-inspired hand-poured soy candles.