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A lively and diverse city, historic North Charleston wanted a campaign that reflected its vibrant atmosphere and signaled that it’s a worthy destination in its own right. As a result, I developed this colorful, eclectic map illustration that highlights the unique features of the city. Our campaign presented North Charleston as a hub from which nearby downtown Charleston, Mount Pleasant, and West Ashely are accessible, but also highlighted some of the fun and exciting aspects that make the city stand out.
I am a digital product designer infatuated with efficiency, functionality, and brand.
As someone with a background in general design, what intrigued me the most about UX design was the fact that most, if not all, design decisions could be validated in some way or another. This stood in stark contrast to traditional art, where aesthetics are subjective, and "good design" is often based on personal opinions. I am very intrigued by the research and testing because I always catch myself being oohed and awed by the feedback and data.
I'm also a bilingual, dyslexic, creative, empathetic, a dachshund-lover, espresso-drinking woman. I pride myself on having no ego and fully dedicate that I am not designing for myself but, for the user. Efficiency and working smarter, not harder, are essential to me, I also have a side business called Swizzle Candles, where I make cocktail-inspired hand-poured soy candles.
September 2021-May 2023
January 2021-September 2021
July 2019-May 2020
The Local Palate Magazine
July 2017-May 2019
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