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About

Jasmine Agosti
Data-driven, no-ego, brand-conscious product designer 

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With 8 years as a designer and 4 years specializing in UX, I’ve worked across creative agencies and SaaS companies. As a digital product designer, I’m deeply drawn to the balance of efficiency, functionality, and brand.

 

My journey began with a focus on aesthetics, but what truly captivated me about UX design was its ability to back every decision with validation. Unlike traditional art, where design is subjective, UX offers concrete insights through research and testing—an aspect I find endlessly fascinating as I’m often amazed by the feedback and data that shape the user experience.

Born and raised in Milan, Italy, I’m bilingual, dyslexic, creative, and empathetic. I’m also a proud dachshund lover and an avid espresso drinker. With a no-ego approach to design, I dedicate myself to creating for the user, not for my personal tastes. Efficiency and working smarter, not harder, are core values that guide both my professional and personal life.

My Philosophy

Simplicity in Complexity

I believe that great design is about making the complex simple. By stripping away unnecessary elements, I create user experiences that feel intuitive, streamlined, and easy to navigate. My goal is always to reduce friction for the end user while maintaining the core functionality and goals of the product. Simplicity, when done right, doesn’t sacrifice depth or detail—it makes both more accessible.

Clear communication and collaboration

I believe that clear, consistent communication is key to successful design. I make sure that everyone involved in a project is on the same page, with transparency at every step. This approach helps to avoid surprises and last-minute changes, ensuring that projects run smoothly and deadlines are met. I thrive on collaboration, whether it’s working within a team or communicating directly with stakeholders. By fostering open dialogue, I ensure that the final product reflects both business goals and user needs.

User-centered approach

At the heart of my work is the user. I design based on an understanding of their needs, behaviors, and expectations. This comes from extensive research, testing, and a willingness to step into the user’s shoes. By focusing on how people naturally interact with products, I create experiences that feel seamless and satisfying. Every design decision I make is informed by data and grounded in the real-life context of the user.

Design Concrete
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