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A lively and diverse city, historic North Charleston wanted a campaign that reflected its vibrant atmosphere and signaled that it’s a worthy destination in its own right. As a result, I developed this colorful, eclectic map illustration that highlights the unique features of the city. Our campaign presented North Charleston as a hub from which nearby downtown Charleston, Mount Pleasant, and West Ashely are accessible, but also highlighted some of the fun and exciting aspects that make the city stand out.
rally
Brief Summary
Brief Summary
A startup has launched a product that helps people meet and make new friends. The company explains that when people move to a new city or town, fear and social anxiety can keep them from making plans. That’s why the product’s goal is to create a social user experience that will help users get out and do activities in-person.
Services
User Interface, User Experience, Brand and Design Identity
Client
UX UI Springboard Bootcamp
Year
2020
Problem Statement
Find solutions to increase the conversion of accepted invites to event attendees.
Secondary Research
Throughout my secondary research, I researched three concepts to convert accepted invites to event attendees:
Social
Anxiety
Social anxiety is an extreme fear in social settings. They fear being judged or scrutinized by others. They worry intensely about social situations and worrying for days or weeks before an event. They have difficulties such as meeting new people and dating. Many of them have support groups where they receive unbiased, honest feedback about how others in the group see them.
DecisionMaking
There are 7-steps to decision making:
1. Identify the decision
2. Gather relevant information
3. Identify the alternatives
4. Weigh the evidence
5. Choose among alternatives
6. Take action
7. Review your decision and its consequences
Commitment to Events
Some relevant information I found was events should be more authentic than promotional, which means more relevant information with more value. Additionally, they report that attendees who can socialize and communicate with one another is helpful to the event. The primary reason people join membership organizations or attend paid events is to network with their peers. They come to meet each other more so than they come to experience your event.
Research
Primay Research
My findings were that the majority of people use Facebook events as a source of looking for events. They attend events based on their own interests and get notified about events based on the suggestions of the application they are using.
The majority of the users stated that they think it would be a nice feature to be matched up with another attendee who’s going alone to have someone to go with since most of them said they would feel nervous and anxious about attending alone. Additionally, the users shared that the reasons they don’t go to the events are because of the distance, cost, feeling ill or situations that up the day of.
They also shared that they liked getting reminders, mostly just notifications, some liked and disliked adding things to their calendar. They also shared having the option of “interested” and “going is really nice feature to have, instead of just the one option of going. They said having someone to go with motivates them to go much more than going alone.
Participants
5 participants
Screener
32+ Age
Condition
Moderated Skype
and Facetime
Analysis
After evaluating my secondary and primary research, I developed some directions and solutions to the mission statement.
Personas
After evaluating the participants I interviewed and the qualities that the startup was designing for, I came up with the persona, Marcus Higgins
User Flows
After evaluating the participants I interviewed and the qualities that the startup was designing for, I came up with the persona, Marcus Higgins
Early Prototyping
Low Fidelity Prototype
I designed my low fidelity prototype on my computer since I already downloaded a UI kit and wanted to keep the style consistent. I also added real language to better understand my space and layout.
Testing
Guerilla Testing
Due to Covid 19, I didn’t have the opportunity to conduct guerilla testing in person. I decided to test over facetime and skype. I decided to test the same people I interviewed from the primary research to keep the interviewees consistent.
1. Attend an Event
2. Pair with Fellow Attendee
3. Change Event Preferences
My findings were that all participants had trouble with changing their event preferences. They shared that some UI screens were cluttered and distracting, including the search engine, profile preferences, and a few overlays.
Participants
3 participants
Screener
32+ Age
Event Attendee Presence
Condition
Moderated
Skype and
Facetime
Early Prototyping
While creating my high fidelity prototype, I used a pre-existed IU Kit as my direction and adjusted it to fit my brand and Rally’s mission.
I incorporated the Rally logo, brand colors, typeface, and UI elements before I created the high fidelity prototype.
High Fidelity Prototype
Refining Prototype
While analyzing results from the guerilla testing, I made sure to fix the usability issues that the participants had.
01.
02.
Adjusted the checklist to a slider to make
a better use experience.
I kept the ability to check this since this preference didn’t relate to the notifications.
01.
All the users selected the more button on the event page to go to Event Preferences. So I added that preference to the overlay.
01.
I decided to change the main pages on my navigation due to the relevance of the actions the users will make while searching for an event.
01.
02.
I changed the horizontal ellipsis icon to the chat icon since the users thought it would be confusing to have under thier profile. I also didn’t want to add the chat icon to the navigation since being paired with a fellow attendee isn’t the main focus of the app.
I add the location of the event on the card of the event to show more details.
Testing
Usability Testing
I tested three of the same participants from my Guerilla testing. I tested them over facetime and skype. Below are the main tasks I asked them to conduct. I also wanted to ask generally about the usability and how they felt about Rally.
1. Introductory slides
2. Search Engine
3. Attend the event
4. Pair with a fellow attendee
There were not that many major issues during my usability test. The only issues that arose was that many overlays didn’t close properly, there was a glitch in the search engine, and some minor UI elements that were irrelevent, not clear, or missing.
Participants
3 participants
Screener
32+ Age
Event Attendee Presence
Condition
Moderated
Skype and
Facetime
High Fidelity Prototype
High Fidelity Prototype
I adjusted the screens and navigation based off my findings from the usability testing.
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