Throughout my secondary researcher, I researched on three concepts to convert accepted invites to event attendees:
Social anxiety is an extreme fear in social settings. They fear being judged or scrutinized by others. They worry intensely about social situations and worrying for days or weeks before an event. They have difficulties such as meeting new people and dating. Many of them have support groups where they receive unbiased, honest feedback about how others in the group see them.
There are 7-steps to decision making:
1. Identify the decision
2. Gather relevant information
3. Identify the alternatives
4. Weigh the evidence
5. Choose among alternatives
6. Take action
7. Review your decision and its consequences
Commitment to Events
Some relevant information I found was events should be more authentic than promotional, which means more relevant information with more value. Additionally, they report that attendees who can socialize and communicate with one another is helpful to the event. The primary reason people join membership organizations or attend paid events is to network with their peers. They come to meet each other more so than they come to experience your event.