Brief Summary

rally

Mask Group.png

Brief Summary

A startup has launched a product that helps people meet and make new friends. The company explains that when people move to a new city or town, fear and social anxiety can keep them from making plans. That’s why the product’s goal is to create a social user experience that will help users get out and do activities in-person.

Services

User Interface, User Experience, Brand and Design Identity

Client

UX UI Springboard Bootcamp

Year

2020

Problem Statement

Find solutions to increase the 
conversion of accepted invites 
to event attendees.

Secondary Research

Throughout my secondary researcher, I researched on three concepts to convert accepted invites to event attendees:


Social
Anxiety

Social anxiety is an extreme fear in social settings. They fear being judged or scrutinized by others. They worry intensely about social situations and worrying for days or weeks before an event. They have difficulties such as meeting new people and dating. Many of them have support groups where they receive unbiased, honest feedback about how others in the group see them.

Decision
Making

There are 7-steps to decision making:


1. Identify the decision


2. Gather relevant information 


3. Identify the alternatives 


4. Weigh the evidence 


5. Choose among alternatives 


6. Take action 


7. Review your decision and its consequences

Commitment to Events

Some relevant information I found was events should be more authentic than promotional, which means more relevant information with more value. Additionally, they report that attendees who can socialize and communicate with one another is helpful to the event. The primary reason people join membership organizations or attend paid events is to network with their peers. They come to meet each other more so than they come to experience your event.

Image by Priscilla Du Preez

Research

Primay Research

My findings were that the majority of people use facebook events as a source of looking for events. They attend events based on their own interests and get notified about events based off the suggestions of the application they are using.


The majority of the users stated that they think it would be a nice feature to be matched up with another attendee who’s going alone to have someone to go with, since most of them said they would feel nervous and anxious about attending alone. Additionally, the users shared that the reasons they don’t go to the events is because of the distance, cost, feeling ill or situations that up the day of.


They also shared that they liked getting reminders, mostly just notifications, some liked and disliked adding things to their calendar. They also shared having the option of “interested” and “going is really nice feature to have, instead of just the one option of going. They said having someone to go with motivates them to go much more than going alone.

Participants

5 participants

Screener

32+ Age

Condition

Moderated Skype
and Facetime

Analysis

After evaluating my secondary and primary research, I developed some directions and solutions to the mission statement.

Personas

After evaluating the participants I interviewed and the qualities that the startup was designing for, I came up with the persona, Marcus Higgins

User Flows

After evaluating the participants I interviewed and the qualities that the startup was designing for, I came up with the persona, Marcus Higgins

Early Prototyping

Low Fidelity Prototype

I designed my low fidelity prototype on my computer since I already downloaded a UI kit and wanted to keep the style consistent. I also added real language to better understand my space and layout.

Group 56.png

Testing

Guerilla Testing

Due to Covid 19, I didn’t have the opportunity to conduct guerilla testing in person. 
I decided to test over facetime and skype. I decided to test the same people I interviewed from the primary research to keep the interviewees consistent.

 

1. Attend an Event

2. Pair with Fellow Attendee

3. Change Event Preferences

 

My findings were that all participants had trouble with changing their event preferences. They shared that some UI screens were cluttered and distracting, including the search engine, profile preferences, and a few overlays.
 

Participants

3 participants

Screener

32+ Age

Event Attendee Presence

Condition

Moderated
Skype and 
Facetime

Early Prototyping

While creating my high fidelity prototype, I used a pre-existed IU Kit as my direction and adjusted it to fit my brand and Rally’s mission.


I incorporated the Rally logo, brand colors, typeface, and UI elements before I created the high fidelity prototype.
 

Group 57.png

High Fidelity Prototype

Refining Prototype

While analyzing results from the guerilla testing, I made sure to fix the usability issues that the participants had.

01.

02.  

Adjusted the checklist to a slider to make 
a better use experience.
I kept the ability to check this since this preference didn’t relate to the notifications.

 

01. 
 

All the users selected the more button on the event page to go to Event Preferences. So I added that preference to the overlay.
 

01. 
 


 

I decided to change the main pages on my navigation due to the relevance of the actions the users will make while searching for an event.

01. 

 

 

 

02. 
 

I changed the horizontal ellipsis icon to the chat icon since the users thought it would be confusing to have under thier profile. I also didn’t want to add the chat icon to the navigation since being paired with a fellow attendee isn’t the main focus of the app.
I add the location of the event on the card of the event to show more details.

Testing

Usability Testing

I tested three of the same participants from my Guerilla testing. I tested them over facetime and skype. Below are the main tasks I asked them to conduct. I also wanted to ask generally about the usability and how they felt about Rally.

1. Introductory slides
2. Search Engine
3. Attend the event
4. Pair with a fellow attendee

 

There were not that many major issues during my usability test. The only issues that arose was that many overlays didn’t close properly, there was a glitch in the search engine, and some minor UI elements that were irrelevent, not clear, or missing.

Participants

3 participants

Screener

32+ Age

Event Attendee Presence

Condition

Moderated
Skype and 
Facetime

High Fidelity Prototype

High Fidelity Prototype

I adjusted the screens and navigation based off my findings from the usability testing.

jasminemcagosti@gmail.com

All Rights Reserved  2020 jasmineagosti.com